The selection of articles from the LA times are good proof of the importance and shift to digital storytelling. The articles all focus around digital technology and how movie's and loads of other media are being offered and provided through the internet. The internet has become extremely important to the entertainment industry and has caused people to raise their expectations for what they get off of the internet. People are not satisfied with simple html websites anymore, they want interactive and progressive sites. Web 2.0 content and digital storytelling is increasingly important. Being able to use technology to communicate to an audience is critical. The material from the week also describes the different formats of audio that exist. There are basically two types of digital audio categories; uncompressed or compressed. The formats that are predominate in uncompressed are wav and aiff. compressed formats include mp3 and OGG. Compressed takes an original file and shrinks it to a more manageable size. This causes loss of some quality. Uncompressed is the entire raw information without any loss of quality.
Digital Story telling and audio are very important topics in my major and profession. Movies are stories told digitally now through editing software and audio mixing. Knowing which types of audio formats to use and the differences between them is very important. For example when storing audio files for later use you should save them as uncompressed files so they can be manipulated in the future. When releasing audio files online or for soundtracks you can compress them to make them easier to download for other people. Also when mixing sound for a theater it is important to make sure that the sound is at full quality as the sound system will play all the intricacies of your composition.
http://www.mediacollege.com/audio/quality/
The link I found relates to sound quality. It is from mediacollege.com and troubleshoots some very common problems that people face with sound quality. It breaks the problems into categories, distortion for example, and then explores different solutions within the category. The website does a good job at considering a large number of issues that a user could face and addressing them all in depth. This could be useful for creating effective podcasts with quality audio or for other outlets of digital story telling as well.
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