Understanding learning behaviors was the topic of the material covered in the first part of week 5. The slide show presentation explained the different learning theories, including behaviorism, information process learning, and constructivism. Classical conditioning was discussed as a way to use repetition and pattern to reinforce specific rewards. There is a sort of cause-effect learning relationship. In information process learning the brain is thought of as a computer. There is a focus on inside the brain as it registers information, processes, stores and retrieves information. In Constructivism people are allowed to construct unique knowledge as they learn through experiences. Activities with meaning create authentic experiences.
Thinking about how people learn can be very helpful to my major and profession. In telecommunications I am asked to present ideas and pitch things to groups of people. By understanding what is effective in getting my point across I can be much more effective in my pitches. This also applies to marketing and commercials that I do. By knowing what people learn from it is easier to market products to consumers. Through use of repetition people can become familiar with a commercial and are more likely to buy that product.
http://ezinearticles.com/?Educational-Marketing---Learning-Styles-Across-Cultures&id=4037811
The article I've attached describes how learning styles translate across cultures. Different learning styles must be used in order to obtain a broad reach of information. By using multiple techniques for example, a marketing firm, can appeal to many different cultures with the same advertisement. On the contrary if a product is designed for a very specific market segment, using limited learning styles may target then better and separate them from the rest of the crowd.
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